Medical Alert Systems, Baby Boomers and the New Demographics

The genesis of the medical alert industry dates back to around 1977. At that time, the target market was (and still is) an elderly person in their mid eighties, who may be living alone and who may have some medical issues. Then, as now, the most common concern was falling and not being able to get to the phone. Therein lies the importance and value...
Dec 18, 2014 |

How Important Is Demographics for Your Business?

You probably hear about the word often, but do you know what "demographics" means? Demographics are the statistical component of marketing that is used to identify population segments through specific traits and characteristics. They make targeted approaches to these various population segments possible. Business entities - whether large or small -...
Dec 18, 2014 |

Using Demographics by Zip Code for Marketing

The value of demographics in any business cannot be stressed enough. Companies engaged in insurance and real estate, for instance, use neighborhood demographics to dig deeper into zip code areas and magnify specific neighborhoods. But are you truly aware of how demographic data is used in your marketing campaigns and efforts for maximum benefits?
Dec 18, 2014 |

Knowing Your Customer Demographics

You may have studied the customer demographics before you selected your dollar store location. If you didn't, you should have. For those who have been in business for more than a year or two, it may be time to take another look at the type of shopper who lives within a few miles of your store. You can do this several ways. Either check the...
Dec 18, 2014 |

Demographics, Geographics and Psychographics: Three Things You Must Know About Your Tribe Market

Marketing is the act of letting people know about your product or service. It is education. Sales is the act of solving the prospect's problem, alleviating their pain, or fulfilling their desire and exchanging money with them for your product or service. Not all people are going to need your product. Spending money marketing to "anyone who can fog...
Dec 18, 2014 |

Reluctant champion: How Nadia Murad has become the international face of Yazidi suffering – and resilience

Weeks earlier, Nadia Murad had been ripped from her village by Islamic State (ISIS) fighters who murdered her family and took her captive. Along with other young Yazidi women, she was transported... Read More

Readers write: The work of downsizing, evidence of climate change, hopeful coverage on famine

Regarding the Aug. 21 Monitor Daily story “Home prices, and a thought shift, give ‘small living’ a boost”: Interesting concept. My friend has done it, downsizing and living in a tiny apartment.... Read More

Time for the world to step up on Rohingya issue, Aung San Suu Kyi’s astounding hypocrisy, Irma’s destruction in Britain’s Caribbean islands, The US should stop saber rattling, On the Nadal-Federer comeback

“It is high time the world made an all-out effort to stop the ongoing pogrom against Myanmar’s minority Rohingya...,” writes Mohammad Amjad Hossain. “The pogrom resembles those crimes perpetrated... Read More