The market for kid's #products has skyrocketed in the last 20 years. The baby boomer generation, with a higher average income, and their wealthier children will pay higher prices for their children. When you consider the grandparents and other relatives on top of that, you will see that a very healthy group of consumers waits to compensate the serious retail entrepreneur. Conditions are better than ever in selling merchandise for babies and children, so naturally a plethora of specialty stores have come to existence that are either devoted to juvenile merchandise or have a section of their store for such products.
Unfortunately, many retailers do not profit accordingly because they fail to merchandise correctly. The major #retail chains have a strong hold on this market, so it is important to know how to compete. The concentration of these major stores is focused on lower-end products, so sellers with a smaller store will need to offer something different. You cannot compete with the big names in low-end merchandise because they can always undercut your price. The safest inventories to carry are medium to high-end products. Keeping the inventory small but high in quality is the best-case scenario. You will be surprised at how customers are willing to pay more for superior, carefully selected products.
There must be a few attention-grabbing #products to draw the customers to your store or department. It is good to pay a high price for a piece that will add the right flare to your store. Atmosphere will always draw consumer traffic through your doors, and it does not matter if no one ever buys that expensive piece. Now that they are in the door, they will be interested in your other reasonably priced products.